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Talking to Your Organization About Gift Card Fundraising


Whether you’re a brand-new nonprofit or an established organization, fundraising can be complex and challenging. Besides finding engaged donors and building trust with outsiders, you’re also looking to execute fundraiser ideas that go above and beyond your typical bake sale or holiday bazaar. 

If you’re looking for the most convenient, cost-effective, and streamlined way to reach your fundraising goals, look no further than RaiseRight.

RaiseRight is a gift card fundraising platform that allows you to maximize your earnings with minimum effort. Interested in learning more? In this post, we break down some of the most frequently asked questions about RaiseRight fundraising, so you can help your organization get up to speed. 

How Does Gift Card Fundraising Work?

Gift card fundraisers may seem a little confusing at first, but RaiseRight makes it simple:

  1. First, the fundraiser manager or coordinator of your organization needs to open a RaiseRight account and provide some basic information, including the organization’s bank account info. This information is essential for direct deposit of earnings. 

  2. Next, the coordinator onboards other users (also known as ‘participants’) into the fundraising program. 

  3. Then, participants (as well as the coordinator) can purchase gift cards via RaiseRight, or coordinators can purchase on a participant’s behalf. Regardless of which approach you choose, your organization will earn anywhere from 1.5 to 20% back with every gift card purchase. 

By partnering with RaiseRight, you can shop gift card options for hundreds of popular brands, including Walmart, Amazon, and CVS. This means that participants don’t need to spend any extra money to contribute to your fundraiser — they can simply use RaiseRight gift cards to buy items they already need.

Thousands of organizations have relied on RaiseRight gift card fundraising for years due to its effectiveness — in fact, many families can earn upwards of $1,000 in a single year.

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Do Gift Card Fundraisers Stand Up to Other Fundraising Methods?

When examining different types of fundraisers, it’s possible to break them down into two categories: events and sales.

Some popular fundraisers that fall into one or both categories include:

Event fundraisers rely on ticket sales garnered for an experience like a dance or raffle. They use some of that money to cover event costs and keep the profit for the organization.

Sales fundraisers sell items at a profit, whether it’s chocolate bars, soap, candles, or other baked or crafted goods. The profit margin on sales-based fundraisers sits at around 30 to 40%.

There are more than a few downsides for each type of fundraiser, though. For example, you could end up:

  • Spending unnecessary time and money on event organization
  • Needing to track down huge numbers of volunteers to keep events running smoothly
  • Forgetting to factor in important costs, like inventory storage, that can cut into profits
Simply put, these other means of fundraising will often cost you more than you expect in time, money, and energy.

RaiseRight gift card fundraising doesn’t fit neatly into either category, though you can easily integrate it into both. For this reason, it does more than hold up to the competition — it often meets and surpasses it.

What Are the Benefits of Gift Card Fundraising?

Here are just a few of the reasons why RaiseRight gift card fundraising may suit your organization’s needs better than other types of fundraising.

Unlimited Earning Potential with No Spending Limits or Annual Fees

There are no limits to how much you can spend or earn with RaiseRight gift cards. Plus, you can buy and use RaiseRight gift cards any time of the year, meaning you can earn money for your fundraiser even during off-season periods.

Additionally, with RaiseRight gift cards, you never have to worry about annual fees like those associated with credit cards. You simply earn up to 20% on every purchase with no limits or interest. 

Ease of Convenience

Because RaiseRight partners with hundreds of brands across every category, participants can use gift cards to pay for everyday expenses, such as gas, groceries, coffee, restaurant dining, or other household items. This means participants don’t need to spend any extra money to contribute to your fundraiser. 

RaiseRight also offers both physical gift cards and eGift cards, making shopping that much more convenient. 

The Most Practical and Convenient Way to Fundraise

Don’t worry about time-consuming outreach or planning for your event fundraiser. Gift card fundraising can easily integrate into everyone’s daily life. And, since participants can choose gift cards from hundreds of brands, there’s sure to be a gift card that aligns with your participants’ unique wants and needs.

With RaiseRight, you can also raise money from the comfort of your own home, which means no more door-to-door sales or late-night events. Earning money is as simple as swiping at your favorite retailer.

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Unique Ways to Fundraise Using RaiseRight

Another benefit of RaiseRight gift card fundraising is combining it with other types of fundraisers to maximize profit and meet your goals even faster. 

If you’re looking for unique and interesting ways to fundraise with RaiseRight, consider some of the following.

  • Full integration with other fundraisers – There are endless ways to combine your existing fundraising ideas with gift cards. For example, if you plan on throwing a restaurant fundraiser, ask your participants to pay for their food via their gift cards so that you can earn money through both RaiseRight and food sales.

  • Gift exchanges – If your organization exchanges gifts during the winter holiday season, encourage members to purchase their gifts with their RaiseRight gift cards. By doing this, they can shower coworkers and friends with gifts while contributing toward the fundraiser goal. 

  • Incorporate RaiseRight into your daily life – It doesn’t take much planning to use RaiseRight gift cards in daily life. You can earn money back with everything from refilling your gas tank to buying groceries or planning your next vacation. It’s an easy, effortless way to sneak in extra earnings between larger fundraiser events.
Unlock the future of fundraising

Whether you’re looking to cut back on the time and effort of other fundraisers or you just want to reach your fundraising goals even faster, RaiseRight may be the right option for you and your organization.

With all the benefits of an easy, at-home fundraiser and none of the drawbacks of sales or event-style fundraisers, you’ll save time, money, and effort — all while enjoying a great return.

Ready to start earning? Here are some next steps to get the ball rolling: 

  1. Learn more about how gift card fundraising works.
  2. Download the Gift Card Fundraising Playbook and share it with others in your organization.
  3. Start a free program by completing a short, online enrollment form.  

Happy fundraising! 

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