Back to School Playbook
Make this your most successful fundraising year yet! Packed with marketing templates, bonus calendars, and other new resources, this blueprint will help you grow participation and earn more this school year and beyond.


What's Inside

Resources and tools for your program
Explore new marketing templates, shopping guides, and bonus calendars
Resources and Tools for Your Program
New customizable templates, shopping guides, bonus calendars, and more for you and your participants.
Marketing Templates
Back to School Night Presentation
Get ready for your Back to School Night with this customizable presentation! Simply update the highlighted fields with details about your school’s program and share it at your event to show parents the benefits of joining your RaiseRight program.
Open in Google Slides (Choose File, Make a Copy to Save) >Messaging Templates
Copy and paste our marketing messaging templates to invite new families, promote bonus events, and more! Just fill in your program's details and you’re ready to use them on your website, social media, and emails.
Get templates >
Messaging Templates
Copy and paste our marketing messaging templates to invite new families, promote bonus events, and more! Just fill in your program's details and you’re ready to use them on your website, social media, and emails.
Get templates >
Tuition Reduction Flyer
Download this private school flyer and add your organization’s enrollment QR code. Then, hang it up in your office or email it so families can learn about RaiseRight and instantly join your program.
Tools for Program Management

Reports Guide
Learn more about coordinator reports and how to use them to reconcile your organization’s earnings and deposits.

Bonus Calendars
Download this PDF calendar for a schedule of big bonus events happening July–October, plus get timely reminders for promoting your program.
Resources for Your Participants
Boost Your Earnings and Savings

Local Dining
Use a linked credit or debit card while dining and earn 5% on your bill.
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Browser Extension
Get reminders to buy gift cards and activate online earnings while shopping online.
New Incentives to Motivate Your Participants

New Participant $5 Reward >
New participants can receive a $5 eGift card by completing our new Earning Success Checklist within 30 days.

Monthly $500 Giveaway >
Participants have the chance every month to win a $500 gift card by referring friends to join your RaiseRight program!
Strategies to Enhance Earnings
Earn two ways at once
Earn by shopping your favorite brands' websites through RaiseRight and using a gift card as payment. On average, users who shop online with RaiseRight earn 6% more on top of their gift card earnings.
Sell gift cards at fundraiser events
Does your organization host big fundraiser events? Set up a table at your event to sell physical gift cards.
Earn with the RaiseRight Earnings Extension
Activate online earnings and buy gift cards while shopping your favorite brands’ websites! Participants who add our browser extension earn up to 31% more per year.
Host a fundraiser at a local restaurant
Plan your next fundraiser night at a restaurant that participates in local dining. Then, encourage your participants to link a credit or debit card for local dining and use it to pay for their meal. They'll earn 5% back for your organization—plus the restaurant donation!
Inspire new signups with Invite Friends & Family
Text or email an invite link to get new families to join your program and start earning. It’s fast, easy, and effective.
Sell gift cards to local businesses
Use this letter template to reach out to local businesses, inviting them to buy gift cards from your program to use as staff gifts.
Get inspiration from other coordinators
Host a giveaway or gift card drawing—just a couple of ways coordinators like you boost engagement. Join our Facebook Fan Group for more ideas and conversations with fellow coordinators.