Mobile devices are extensions of ourselves: they’re the main way we communicate and connect with the world. They’re also the donation-collecting method that more and more nonprofits and community organizations are turning to.
Mobile fundraising for nonprofits continues to steadily grow in popularity. Online giving accounts for about 12% of all fundraising for large organizations, and over 17% for smaller organizations, with mobile transactions making up a large portion of those donations.
Keep reading to learn how your nonprofit can begin earning more with the efficiency and ease of mobile fundraising.
Mobile fundraising uses the power of mobile devices to raise money.
Instead of relying on restaurant fundraisers, cookie dough sales, door-knocking, or mail-in check donations, anyone can donate to your organization anytime with just a few clicks on their phone or tablet screen.
Mobile fundraising is versatile: it works for both in-person events and long-term campaigns. And with mobile fundraising, you’re given more immediate access to your earnings, meaning you can start putting that money to good use even sooner.
There are two distinct categories of mobile fundraising: donation-based and incentive-based.
A few examples of donation-based mobile fundraising include:
It’s difficult to raise enough money solely from donations. That’s why incentive-based mobile fundraising, like gift card fundraising via RaiseRight, is a great way to change it up and offer your donors an even better way to give.
By starting a RaiseRight gift card fundraising program, you can:
The incentive here is that participants can support your cause without donating out-of-pocket. All they need to do is buy and use RaiseRight gift cards for routine shopping instead of using cash, credit card, or debit card at checkout.
RaiseRight’s mobile fundraising app makes it even easier to buy and use gift cards anytime, anywhere. For quick, easy access, supporters can buy eGift cards, which appear in the RaiseRight mobile wallet within seconds of purchasing. While standing in the checkout line or reviewing your dinner bill, you can simply open the RaiseRight app and purchase a gift card for the transaction.
Mobile fundraising is one of the best ways to raise money for several reasons:
There aren’t many disadvantages to mobile fundraising, but you may encounter some challenges with:
Both of these issues can easily be solved by choosing RaiseRight as your mobile fundraising solution. RaiseRight gift card fundraising offers the extra incentive of giving without extra spending, and our mobile app is accessible and convenient to use when shopping on the go.
The virtual landscape is constantly evolving, and so is mobile fundraising.
As other nonprofits catch on to the high-earning potentials of mobile fundraising, be prepared to see it more often. Here are some trends to look out for:
Lead your nonprofit into the future of fundraising by staying on top of the latest trends.
Gift card fundraising is the epitome of convenient online mobile fundraising.
RaiseRight’s mobile app is user-friendly and makes shopping with gift cards a breeze. Donors can easily add new gift cards straight to their mobile wallets to use at checkout at their favorite stores and restaurants, like Walmart, Amazon, Pizza Hut, or Chipotle.
Ready to get started? Here are some steps to get the ball rolling:
Happy fundraising!